Cologne, 19.01.2024 - The brand gastronomy The ASH, the successful concept of Apeiron Restaurant & Retail Management GmbH, is pushing ahead with its expansion and opening a restaurant in Belval, Luxembourg.

The brand concept The ASH Restaurant & Bar opens its first restaurant outside Germany. The location is the prestigious Belval in Luxembourg.

Founder Kent Hahne is enthusiastic: "Luxembourg is a very interesting country and its proximity to Germany makes it the ideal place to take our first international steps. We already have three successful L'Osteria restaurants there. So it was only logical to go to Luxembourg with our The ASH Restaurant & Bar."

The location is impressive. Embedded in a modern industrial setting, it looks almost a little surreal and offers guests a unique atmosphere. The restaurant is designed with 96 seats inside and an outdoor terrace that can accommodate up to 102 guests.

"We are looking forward to the new challenge and this significant step that this restaurant represents for our expansion. It will be the start of a very exciting journey,
" says the successful restaurateur.

The ASH Restaurant & Bar is part of Apeiron Restaurant & Retail Management GmbH. Its founder Kent Hahne currently operates 14 restaurants of The ASH Restaurant & Bar restaurant concept and is the largest franchise partner of the popular brand gastronomy concept with currently 26 restaurants of the L'Osteria brand.