The brand gastronomy The ASH Restaurant & Bar is celebrating its 10th anniversary with a large-scale competition campaign: 10 years of The ASH Restaurant & Bar - 10 weeks of exclusive prizes worth over 30,000 euros!


The ASH Restaurant & Bar says thank you: 10 years of The ASH - 10 weeks full of gratitude!

The ASH Restaurant & Bar looks back on 10 years of unforgettable moments and would like to thank its guests wholeheartedly in this special anniversary year. To express this gratitude in a fitting way, an exclusive sweepstake campaign will be launched on September 23 and will run until December 1, 2024. Every week, spectacular prizes await, putting the guests, the heart of The ASH Restaurant & Bar, in the spotlight.

Kent Hahne, Founder of The ASH Restaurant & Bar, explains: “The past ten years have been an incredibly exciting and intense journey. I still remember very well when we opened our first The ASH Restaurant & Bar in Cologne. I am very proud and grateful that we now have 13 locations of The ASH Restaurant & Bar. With this competition, we would like to thank all our loyal guests, with whom we have been able to share unbeatably great moments over the past ten years, and give them back what they have given us in all this time: Joy, passion and unforgettable experiences. We look back on the past years with gratitude and look forward to many more adventures together - with our guests, who are always at the heart of what The ASH Restaurant & Bar is all about.”

Under the motto “10 years of The ASH Restaurant & Bar - 10 weeks of exclusive chances to win”, guests can not only experience the usual exceptional cuisine and atmosphere in the restaurants, but also take part in an exclusive competition. The main prizes include a year's free dining at The ASH Restaurant & Bar, a The ASH gold coin worth 2,400 euros, cash prizes totaling15,000euros, a unique The ASH Horns & Soul skull, a limited edition SMEG x Dolce Gabbana food processor, coveted Champions League tickets and many other exclusive prizes from partners such as Moët & Chandon, Krombacher, Campari and others.

Steven Sarwar, CEO of The ASH Restaurant & Bar, emphasizes the emotional significance of this competition: “We are celebrating an incredible milestone this year - 10 years of The ASH Restaurant & Bar! This anniversary is very special. It's an opportunity to show our loyal guests how much they mean to us. Together with our employees - our ASHbees - and our guests, we ensure that our restaurants are filled with life every day. Without them, the last ten years would have been unthinkable. The competition to mark our 10th anniversary is our way of thanking our guests from the bottom of our hearts. In the first week, for example, a golden The ASH ticket will be waiting for one lucky winner, allowing them to dine for free in all our restaurants for a whole year. It's our way of saying thank you - for their loyalty, their joy and the many wonderful moments they give us. So, don't wait any longer and pop into one of our restaurants from 23.09. and don't miss out on the chance to win this exclusive prize!”

Taking part in the competition is really fun and very easy: guests just need to use The ASH app. Every time they visit the restaurant, they can take part by having the service staff scan the QR code for the 10th anniversary competition. With this scan and subsequent registration on The ASH competition page, participants qualify for the respective weekly competition in the period from September 23 to December 1, 2024. Every Sunday, the exclusive weekly prizes for the following week will be announced both in The ASH app and via The ASH Restaurant & Bar's social media channels.

With its anniversary campaign, The ASH Restaurant & Bar is sending a powerful message of appreciation to all its guests. The exclusive variety of prizes reflects the deep connection with the people who have loyally accompanied The ASH over the past ten years. The exclusive prizes, the ease of participation via The ASH app and the smart design of the entire campaign impressively demonstrate how much the company strives to not only create unforgettable culinary experiences, but also to show genuine gratitude towards its guests and actively reward them.

About The ASH

Since it was founded in 2014, The ASH Restaurant & Bar has developed into one of the leading gastronomy concepts in Germany. With a successful blend of American steakhouse culture, the flair of a 1920s and 1930s supper club, a high-quality ambience and excellent service, The ASH Restaurant & Bar now delights its guests at 14 locations around the world.