09/27/2018 - Impressive Free Stander of the 'American Supper Club' format opens at the Ruhr Park.
Following a Grand Opening Party for invited guests on the evening of 09/27/2018, 'The ASH' in Bochum will officially open its doors 09/28/2018. With the sixth 'The ASH' now in North Rhine-Westphalia, a special exclamation mark has been set. The unmistakable Free Stander, a freestanding building designed and built especially for 'The ASH', is an absolute eye-catcher and is impressively positioned in the directly front of the Ruhr Park. The guest area, which is distributed over two levels and totals approx. 800 m2, offers space for about 250 guests. The available space is complemented by an extensive patio area. Thus, these premises provide the basis for a rousing atmosphere in a unique ambiance - completely in the style of the 'American Supper Clubs' of the 1920s. The idea of 'The ASH' originates exactly from this era. The people enjoyed the life in the here and now - they didn't let themselves be forbidden to celebrate. Good food, great atmosphere and cool drinks were a natural part of the experience. This mood is also uniquely reflected at 'The ASH'. True to the motto: 'Celebrate the good times'... because 'The ASH' is more than just a restaurant - 'The ASH' is "The Social Place to be".
The special location at Ruhr Park also pleases Kent Hahne, owner, and founder of 'The ASH': "We are absolutely filled with joy and pride to be able to launch our third Free Stander now, especially in such a great location. The unique ASH atmosphere, in combination with the locals of Bochum, can only provide a positive spark - we are very excited and full of excitement and confidence!"
From now on, as many as 80 employees on social security - our affectionately named "ASHbees" - will take care of their guests in the Bochum restaurant. Our chefs, bartenders, hostesses and service staff will ensure on a daily basis that the special experience and the distinctive service concept at 'The ASH' is filled with life. In this context, the still young and steadily growing concept sees itself as a family business and ultimately as a place where mistakes and talent are not a contradiction in terms. Kent Hahne describes this as follows: "If your child ever does something wrong or makes a mistake, you will not love him or her any less, but will support him or her in a lasting and loving way. Ultimately, we want to convey that each of our "ASHbees" gets the chance to develop their talents to the best of their ability with us, and that we want to take them with us on our exciting journey."
This positive outlook is backed up by equally ambitious economic goals. The ASH is aiming for annual net sales of around €4 million at its Bochum location.
Hot facts about the restaurant
At 'The ASH', culinary desire of both the true meat lover and the vegetarian are satisfied. From fancy special cuts of steak to juicy burgers and a variety of main dishes to crisp salad variations, we cater to every occasion and appetite. 'The ASH' wouldn't be 'The ASH' if it wasn't more than "just" a restaurant. Because "just eating out" is yesterday's news. The special ambiance, the open kitchen and the impressive bar invite you to hang out - whether before or after your meal, a great drink at the bar is always a good idea. And speaking of drinks, the daily '2 for 1 Happy Hour' is a perfect way to immerse yourself into our bar atmosphere. Our highly skilled and specially trained bartenders mix trendy drinks and create the perfect atmosphere at the bar. The 'Happy Hour' is available from Monday to Thursday between 5:00 PM -7:00 PM in the bar area. On Friday and Saturday, this offer is available between 10:00 PM and midnight, accompanied by a live DJ who will set the right late-night mood. Another highlight at 'The ASH' is the 'Sunday and Holiday Brunch'. Between 10:00 AM and 2:00 PM, the ASHbees will prepare numerous culinary delights for our guests, such as various main dishes, breakfast classics, appetizers, and a dessert buffet for the price of 24,90€. To complete the all-day offer, attractive 'Lunch Specials' are also available. From Monday to Friday our guests can choose from the ‘Special Lunch Menu' until 5:00 PM. Every business professional having lunch, or 'The ASH' fan will be well catered to during the day. The opening hours in Bochum are as follows:
Monday - Thursday 11:30 AM - 11:00 PM
Friday and Saturday 11:30 AM - Midnight
Sundays and public holidays 10:00 AM - 11:00 PM
But … far from it … the success story does not end with the Bochum location. At the end of November, the Aachen location will open - also with a Free Stander. This project will then also conclude 2018 with a bang, as it involves the realization of a previously unprecedented "double building". On a large-scale area, a 'The ASH' and a 'L'Osteria' will await their guests directly vis à vis. The agenda for 2019 is also already filled, as 'The ASH' will then be pitching its tents in Dortmund. Further plans for the cities of Hanover, Frankfurt and Bremen are also underway. It will remain exciting and NOW we are looking forward to the start in BOCHUM!