The ASH Restaurant & Bar is celebrating a significant double anniversary on December 1, 2024: the festive conclusion of an impressive 10-week anniversary competition and the tenth anniversary of The ASH Restaurant & Bar. The brand gastronomy success story began exactly a decade ago with the opening of the first restaurant in Cologne. Today, The ASH is one of the leading gastronomy concepts in Germany and delights over one million guests every year at 14 locations - including Aachen, Bochum, Bremen, Dortmund, Düsseldorf, Essen, Frankfurt, Cologne, Munich, Oberhausen, Troisdorf, Münster and Belval (Luxembourg).

“What began as a vision ten years ago is now a restaurant concept that connects people and creates unforgettable moments,” says Kent Hahne, founder of The ASH. “Our anniversary is an occasion to be proud of what we have achieved, but also to look ahead and go into the future full of energy.”

A competition that connects - highlight of the anniversary year
The 10-week anniversary campaign became the highlight of the anniversary year and brought guests, teams and fans of the brand even closer together. With over 30,000 euros in prizes, including the exclusive “Golden The ASH Ticket” (one year free dining) and the limited edition The ASH Gold Coin, the competition was a success story.

Thousands of guests took part via The ASH app, and an emotional highlight was the handover of 5,000 euros to winner Björn from Lohmar. The focus was on the enthusiasm of the participants and the personal proximity to the community.

“This campaign was our way of saying thank you" explains Kent Hahne. “The strong response and the many personal encounters have touched us deeply. It shows that The ASH is not just a place for enjoyment, but also for community and joie de vivre.”


Looking to the future - a new chapter full of highlights
The anniversary year is not only a look back at an impressive success story, but also the start of a new chapter. “2025 will be a year in which we will continue to inspire our guests with passion and creativity” explains Hahne. “Our mission is to take the best moments of the past ten years with us and continue to create extraordinary experiences in the future.”

The guest always remains the focus. “We are unstoppable in our efforts to continue exactly what has made us successful: quality, warmth and genuine connections” emphasizes Hahne. “With the support of our guests and our team, we have created a strong foundation to continue setting standards in experience gastronomy in the years to come.”

About The ASH

Since it was founded in 2014, The ASH Restaurant & Bar has developed into one of the leading gastronomy concepts in Germany. With a successful blend of American steakhouse culture, the flair of a 1920s and 1930s supper club, a high-quality ambience and excellent service, The ASH Restaurant & Bar now delights its guests at 14 locations around the world.